Courtney Lacoste 7/12/21 Courtney Lacoste 7/12/21

Logistics

When I started Lonely Door Creatives, I knew two things only: that I liked to paint, and that I wanted to paint for others.

From those two truths came over 100 paintings, projects, prints, shows, markets, and a business bursting at the seams. From knowing those two things, to where LDC stands today, there has been one constant: stumbling.

It’s those decisions I want to share - the ones that helped me, the ones I got right. And maybe the ones I got wrong, too.

Logistics - Direction - Relationships: the business of stumbling

**Western Rose Photography**

All branding images courtesy of my beautifully talented sister at Western Rose Photography.

When I started Lonely Door Creatives, I knew two things only: that I liked to paint, and that I wanted to paint for others.

Business ownership is hard, especially doing it independently. Daily decisions accumulated turn in to a sprawling entity that is you, but is separate from you, too. It’s own… thing.

It’s those decisions I want to share - the ones that helped me, the ones I got right. And maybe the ones I got wrong, too.

Disclaimer: I am not a business coach, a boss babe, an expert - in any of these areas. This is my personal experience only, and these things may not apply to you, your circumstance, and your goals for your business!

**Original: Fields of Fire**

this baby has a home.

Logistics: Get it right the first time

Over this content series, I will share in three areas that have driven the growth, sustainability, and enjoyment of LDC. So - let’s get started on the Logistics.

Let’s chat start-up. There are two things I did, before anything else, that aligned with my values, personality, and felt good to me.

Register

I registered LDC under a trademark name. For this, I used Ownr - a website where you can file online! This is the first step I took to establish my business, in regards to logistics. Registering your business is region and industry specific - search registering small business & your province, territory, or state to get started! The requirements differ for your business, depending on your circumstance.

For many opportunities, I was asked to provide my registration. This included opening a bank account, registering for Amazon Business, and more!

Figure out your $$$

For me, this meant registering for a bank account, establishing Auto Deposit, and securing an accountant to do my taxes! I opened an account as part of a promotion on Ownr that returned my investment for registering, and then some, when opening a business account. I was approved for a credit card, which helps me to cover expenses & pay bills, regardless of what the month looks like. My credit card has been essential for my larger investments, as well!

Secure Supplies

The next step to establishing the logistics, was securing supplies. Early on, I found two primary suppliers who I commit to and work with exclusively for my products. This ensures consistency, allows me to set up billing appropriately, and takes the guess-work out of supplies - I know exactly what is carried, where to find it, and how to get my hands on it.

I purchase all of my art supplies from Delta Art and Drafting Supply local to Edmonton, AB. An incredible long-term staple for the art community here in Edmonton with an incredible story of its own. A top piece of advice I received while very, very new to the art of supplies was standing right there in that store, where an employee leveled with me that I should always, always use the same paper for my work. I even tried to cheap out on that for a while this year, and promptly came crawling back. Thanks, Delta.

I personally use Uline for packaging materials! I purchase in bulk, so the pricing model works for me. I have made some big mistakes in supply procurement, too - I’ll save those for the mistakes post.

**So fresh**

one of my very first shows & opportunities to show my work, featuring my portfolio series!

Set-up your Physical Space

We are living in a post - brick & mortar world. That means, your physical space can be anywhere that works for you! Personally, I need a lot of space, for the vast physical items I need to have to run my business. This includes a computer set-up, an easel work station, a portable work station, a laptop, a printer, a place to store finished work, a place to store materials, and a space to store packing materials,

My partner helped me clear our office to make room for a studio, though I do still have two wedding dresses currently taking up prime real estate in the closet, so I have spilled in to our spare room as well.

You need a safe place to meet clients, if you are doing so! As a general rule, I do mail or drop-off, unless with a client I know personally.

Website Time!

A website was a later decision for me, but an absolutely crucial one. While socials are great, websites are still a key factor to establishing legitimacy, consistency, and a brand protected from changes to social media platforms.

I used Squarespace for my website (obvs - hi Squarespace!) which allowed me the artistic flexibility of creating an online space that suits my brand, with a user-friendly interface. Websites take considerable time to build, contribute to, and maintain, so I recommend doing this after establishing your community, products, and brand to an extent.

I built my website at the one year mark, though I would recommend sooner if selling products! I am still merging product sales given that I sold for a year through Etsy before making the switch.

There are more decisions that helped, but let’s stop there for now! Next up on the journey is a little more exciting - direction. We chat branding, ethics, social media, and more coming up whenever I actually sit down to write on this thing again.

Courtney Lacoste 6/5/21 Courtney Lacoste 6/5/21

VANTAGE

It’s during my lunch break from work on January and my phone goes off. It’s a good friend of mine. A photo of a staged painting of a mountain range shows up on my screen followed by “do you think you could paint something like that?”. This, for me, is the best moment of all. As soon as I open the photo, images start flashing in my mind. My favorite ranges, paintings I’ve seen, paintings I’ve done, rooms and sizes and papers and - questions.

the makings of a painting. part 1.

It has been a WEEK in my studio, working away at new commission pieces, running admin with my clients, mailing, prepping, and packing up to do it all again the next day. After a slow start to 2021 in honor of taking care of myself, we are back at it. To celebrate a return to the studio in a big way, let’s walk through how my paintings come to be, together.

Come on in & let me show you around.

“Yeah totally I can!”

Can I? I mean, I haven’t really done anything like this before. It’s going to have to be big. Can I paint big? How? What will it cost? How much time will it take?

Mostly - what if it doesn’t work?

“Yeah totally I can!”

It’s one of my favorite people, someone I’ve known since I was 16. Someone I grew up with, from teenagers with no idea what our lives would look like to adults with adult jobs, and adult homes, and adult relationships. And baby dogs, but that is beside the point. The most important question of all follows - why not?

There is a safeness that sinks in, when working with someone who really knows you. A safeness that instills confidence. That makes risk taking possible. That tames the nerves. That understands the human element of the work. Being hired by someone you know is, to me, the greatest compliment - they see you, not only for you, but for the work that you do.

(Terrance - if you’re reading this, I always knew what I was doing. Never a doubt in my mind. Alllll under control. Not terrified whatsoever. Definitely did not confidently exclaim I could do it without thinking about if I could actually do it.)

And so, we got to work. It was settled - I could, and would, do it.

I strolled through the tight aisles of my local materials store, seeking out sizes that would work for the project we were going for. I needed big, and watercolor - two aspects that are not always synonymous. A canvas - that is going to work. How do I make canvas work for watercolor? Watercolor canvas? Too expensive, and hard to source.

Ah - Watercolor Ground. What is Watercolor Ground? In short, Watercolor Ground is applied to a surface as almost a makeshift layer of paper. It acts as a textured comparable to watercolor paper, in my experience. I propped up the largest canvas I had ever handled against the wall in my studio, and J and I took palette knives, spreading the ground and trying not to freak out at the gravity of the situation, being the very large financial investment in the materials, if it did not work out or we did a shit job.

The next morning, I walked in to the studio, and there she was. We did not, in fact, do a shit job.

She was perfect.

Now, time to hesitate some more.

To be continued.

Courtney Lacoste 5/10/21 Courtney Lacoste 5/10/21

I move because I want to.

Allowing myself to remove the pressure of quantifying movement and checking boxes allowed me to realize - I move, because I love it. That’s it.

Or something like that.

I move because I want to.

I have settled on LDC brand colors, so why not a graphic that is relatable to a lot of what I’ve been hearing lately.
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I’ve always been a mover (I type as I sit down at my computer after finishing my day job… but I digress).

I played hockey & football growing up. Then I took up running. Yoga. Hiking. Rugby. Weight training. Powerlifting. My newest - cycling. My body’s needs are simple: I move every day.

Knowing this very simple and straightforward fact took years of learning, unlearning, exploring, and frustration wrapped up in a very complicated lesson. What has changed over the years? My relationship to exercise and fitness, and specifically the quantification of movement.

I love the data. I love the stats. I love the weights lifted, the distance hiked, the kms/hr. I track to prove to myself, and others, that I choose to move. That I am committed to movement.

Why? To show I am “doing something” about my fat body.

In the past year, I realized something important - I’m a mover, and I move because I want to.

I no longer see it as a vehicle of punishment, a tool of shrinking, a box that I have to tick to be ‘doing something’ about my body. And, I don’t see my body as a limitation. I don’t allow that assumption, about a bigger body participating in movement for the sole purpose of becoming smaller, to ruin what I love.

I move because I want to. Because it helps manage my injuries and pain. Because it’s a way to spend quality time with my partner and pets. Because some of my favorite places can only be reached by foot. Because it assists in my mental health management.

And I realized that just because I love it, doesn’t mean that everyone does. It doesn’t make me better, or more dedicated. It doesn’t mean I have to ‘motivate’ others. Not everyone loves movement - and that is ok.

I move, because I love it. It’s something I often do alone. It’s a coping mechanism, an outlet, and a purely magnificent time.

In 2020, I had arguably my most active year of my life. I moved, every day. I explored new ways of doing old things, and tried things for the first time too.

Allowing myself to remove the pressure of quantifying movement and checking boxes allowed me to realize - I move, because I love it. That’s it.

Here’s to rolling all over my city this summer.